Tuesday, 17 April 2012

High Converting Copy Secrets Revealed: Create Irresistible Copy


Monday, 19 March 2012

How To Attract Customers Through Their Inbox

Through your email magazine/newsletter . . .
That's How!!

How To Attract Customers Through Their Inbox

If you are like me, you have opted-in to so many different sources of free information that your email inbox is inundated with ad emails. They all look the same and so many of them aren't even personalized and even still have all the mail merge commands in place!

So How Can You Attract Your Customer Through Their Inbox Once They Opted-in? . . 

Through your email magazine/newsletter . . . 
That's How!!

Over the weekend, I watched one of the most inspirational webinars I have seen in a long time. 

Mary Ellen Tribby's Inbox Empire 

I do not know how long you will be able to access this so get it quick!

While watching this webinar, my mind was racing with ways I could apply this in my own businesses that I am building. 

For inspiration, education and connection to other working moms, I connected with and subscribed to Mary Ellen's workingmomsonly.com site and email magazine.

Essentially, an email magazine is a graphic newsletter that allows for advertisements which can help you make money from any affiliations you have.

For a professional inbox magazine, use the same graphics and format you have on your website. Not only does that look impressive and help your customer recognize you immediately but it simplifies the layout and design for you because you are only creating it once and then just copying it to your magazine.

The suggestion that really got me excited about the potential for attraction marketing and building a strong brand was the concept of having a "panel of experts." A panel of experts in the niche your are engaging in with your business will immediately give you credibility and respect even if you are not an expert yourself. 

You may be asking, as I was, how you can acquire experts in your niche. 

Experts will be eager to contribute if you promise them free reign to promote their own products or services. Your site and newsletter will benefit them as well by exposing more people to their products and services and will build their brand. In exchange for highlighting them in your inbox magazine you could require them to submit to an interview. You can then use that interview in your magazine which will give you quality content. 

I am already considering and seeking out experts in my mind, aren't you?

How do you make money with an inbox magazine?

1. You can post your affiliate wares and PPC ads

2. You can set something up with your experts where any purchases made through your magazine or website will earn you a commission. I recommend keeping your referral fee low until your site is getting consistent traffic and your subscribers are 1000+. 

3. Your subscribers are your list. When they sign up you can have on their an agreement that you will send them one or two issues a week and also any special issues or information that you feel would benefit them as readers. Doing this will allow you to send  a marketing mailing for your other businesses or services in addition to the magazine. 

The recommended magazine issue to marketing mailings mentioned in the webinar is 1:2 but I would go less on the additional mailings so you don't turn of your readers. For me, I think that for every 2 or 3 issue you send one marketing mailing. You make that decision yourself based upon your niche and who your customers are. 

4. Your magazine is a weekly connection from you and your website to your customers and prospects. There is no doubt that a long term relationship will be built that will make you money.

Creating Your Inbox Magazine

The first thing you need to to once you have your website up and running is get an autoresponder system. The two top auto responders are AWeber and GetResponse. Oprius is another one that has 30 day free trial and no credit card request. There are free autoresponders (listwire being one) out there but if you are serious about running your business, you will see that communicating with your prospects and customers professionally is a worthwhile investment. 

AWeber is the most popular and you will likely see them on 95% of the mass emails you receive. It has a promotional 30 day trial for $1 with credit card subscription. After that, subscriptions start at $19/month. 

GetResponse is growing in popularity and offers a free 14 day trial and does not ask for your credit card information in order to get the trial. Subscriptions start at $15/month for a list of 1000.

The main edge that AWeber has is that there are tutorials for every aspect of what it can do for you. GetResponse has the same capabilities but you are left to learn as you go. It is user-friendly and easy to use though. 

Here is a video via AWeber on how to create a newsletter: 

Whichever email autoresponder you decide, there are countless tutorials available on YouTube.com to help you create your inbox magazine and send it out. 

To get subscribers to your magazine, simply place an embedded opti-in form on your website, which you can create with GetResponse or AWeber or any other autoresponder. 

I recommend placing it near the top of your page and on every page in the same place so if your visitors decide to subscribe to your inbox magazine they can find the from quickly and easily. 

To get some ideas, surf the web. Here are some sights to look at for ideas:




The most important thing to remember about an inbox magazine is . . . 

Quality Unique Content is Key

In order for your inbox magazine to build positive trusting relationships that will create and nurture long term customers who will seek you first, you must have quality content that your niche needs and/or wants. 

An inbox magazine is not a personal blog gone viral. Your magazine your PR tool. It is how you spread the word about your business to those who are interested in what you have to offer. It must always stay focused on your niche and is selfless and transparent.  

If you want long term customers and to build a real business that you can be proud of your magazine must be professional, honest, and of the highest quality. You must provide your niche market with something that no one else does or, at the very least, offer it better. 

An inbox magazine is powerful and has the potential to build your business exponentially in a short period of time if done well and thoughtfully. 

So happy inbox magazine development!! 

Yours in marketing for success, 


To connect with me: 

https://www.facebook.com/marketingforsucces is a community of business minded people sharing their successes and challenges and everything in between. Please join the conversation!



Twitter @RWestgate

Monday, 12 March 2012

The story of the "Heart of the Champion"...Do You Have What it Takes?

The story of the "Heart of the Champion"...

"I've missed more than 9,000 shots in my career...

I've lost almost 300 games...

26 times I've been trusted to take the game winning

shot and missed...

I've failed over and over and over again in my life...

And that is why I succeed."

Who said it?

The legendary icon himself, Michael Jordan.

That's what I'm looking for. 

A champion. 

A heart of pure gold, of pure desire.

That's what it takes.

You WILL fail in network marketing over and over and over again . . .

There is absolutely no doubt about that and no way around it.

It takes that one final game winning shot to make it over the hump...

and over that hump is everything

you've ever wanted in life.

It's here:

Attraction Marketing System

Be like Mike...

Randine Westgate
Skype: randine.westgate1

Thursday, 8 March 2012

Free Webinar That Teaches How To Harness The Power of Facebook PPC

Learn How To Harness The Power of PPC With Facebook

I have not posted in a while but I just had to share this. 

I have been learning a lot and setting up a new business endeavor. The learning curve has been huge. 

One thing I really am pumped about thanks to watching this fantastic free webinar is Facebook Pay Per Click (PPC). 

Watch this FREE video and you will see why!!


Listen carefully.

Take notes.

Take action.

Leave your comments below. I would love to hear from you.

Yours in marketing for success


Monday, 27 February 2012

10 Ways to Get Your Freelance Writing Foot in the Door - Freelance Writing Jobs | A Freelance Writing Community and Freelance Writing Jobs Resource

I was looking for some sound advice on how to get my foot in the door with freelance writing and came across this.

Originally, I had responded to an opportunity posted on Facebook. It was a change to guest blog and a very high traffic and respectable blog. http://www.freelancewritinggigs.com/guest-posting/

After registering for this great opportunity, I decided to browse the content.

I have been trying to get my first freelance writing or even copyediting, proofreading gig for a while now with no luck. So when I saw this article, I immediately clicked and read it hungrily searching for the answers I was seeking.


I found them... and am going to implement them more aggressively now that I know I am on the right track.

I have already voiced my interest in writing and setting up a Fan Page for our local Children's Foundation. I am also going to attend the new workshops/get togethers for those in our community who are involved in or want to get involved in (like me) the local creative industries.

There are other things I have seen a need for in our business community that I will offer my services to.

Eventually, all this networking and gratis work will help me boost my brand and reputation and I will start earning an income doing what I love - writing.
10 Ways to Get Your Freelance Writing Foot in the Door - Freelance Writing Jobs | A Freelance Writing Community and Freelance Writing Jobs Resource

The same actions given here can be done by anyone looking to promote their product or service.

Yours in marketing for success


Saturday, 25 February 2012

Advertising by MBP | Email Advertising | Text Link Ads | Guaranteed traffic

Advertising by MBP | Email Advertising | Text Link Ads | Guaranteed traffic

Google Analytics Blog: Back-to-Basics: Non-Brand Keywords

If you are wondering how google ranks search terms and what keywords and tags are ranked highest with Google, this is the blog for you!!

Google Analytics Blog: Back-to-Basics: Non-Brand Keywords

I was recently browsing Google Analytics to learn how their search engine functions in order to be a more effective marketer and came across this great blog.

Google Analytics Blog: Back-to-Basics: Non-Brand Keywords

If you are a new or seasoned online marketer or want to get more traffic to your site, sites, or blogs, you must bookmark this blog.

Yours in marketing for success


To learn how you can earn 100% by blogging on one of the highest traffic sites, click here:


These Three “Lines” Close Sales Like Magic (see why) | Empower Network

These Three “Lines” Close Sales Like Magic (see why) | Empower Network

Wednesday, 22 February 2012

Facebook Fan Pages Are Powerful Marketing Tools

Facebook is the most powerful social site . . . 

If You Are In Business Or the Business of Marketing You 

NEED to Build  A Presence There

I just looked at the Stats Today and this is what Facebook Is Saying:

  • We had 845 million monthly active users at the end of December 2011

  • Approximately 80% of our monthly active users are outside the U.S. and Canada.

  • We had 483 million daily active users on average in December 2011. 

  • We had more than 425 million monthly active users who used Facebook mobile products in December 2011.

  • Facebook is available in more than 70 languages.

Create Fantastic List Building Fan Pages in Just 5 Minutes

Those are some staggering statistics, friends.

As a business owner, network, internet, or affiliate marketer you cannot afford to ignore these facts. 

Facebook and Facebook mobile are where your prospects, customers, members and partners are hanging out every single day!!

If you haven't set up a Fan Page for you or your business yet, you need to do it today!!

If you are not computer saavy, that's okay. Click the link below and you will get all the tools you need to create sleek, professional Fan pages complete with capture pages and anything else you can imagine. 

Create Fantastic List Building Fan Pages in Just 5 Minutes

This state of the art video tutorial comes complete with 

12 Fanpage Templates Created Specifically For You!

With capture pages that are guaranteed to get noticed and generate leads.

10 OTO Templates With Master Resell Rights That Will Entice Even Your Most Reluctant Visitor

So If Facebook is where your prospects are, why aren't you?

Get in and get social network marketing on the largest and fastest growing platform - Facebook - today!!

Grab this tool today. It might just be the most profitable $7 you ever spend . . . 

Yours in marketing for success


If you want to learn more great ways to explode your business you owe it to yourself to check this out.

Tuesday, 21 February 2012

How to Turn a Negative Life Experience Into a Positive For Your Business

The great land of Canada has Employment Insurance to help you along but what happens when it runs out?

Over the weekend, I was logging on to the Service Canada site to report my earnings for EI and I got a message saying they did not have a record on an active claim for me.  

 What? I do not have a claim?

  I called them today because yesterday was a holiday and learned that my 26 weeks which I was eligible for ended on January 28th so I received my last payment last Tuesday.  

  I am in a scary situation folks and I have to do something fast. 

  My day job is a teacher but, with declining enrolment and teachers hanging on to their jobs longer, I am struggling by working supply (substitute teaching).  

  The number of days I get to teach vary widely from week to week and I never know what is ahead.  

For example, last week I worked 2. 47 days and this week I don't have a single day pre-booked. I may get calls the morning of or I may not.  

Without EI topping me up to $800 every two weeks, my financial sitatuation is terrifying.  I have three children, rent, food, etc and need to make x amount each month. With EI, I have just been scraping by  . . . so without . . . stress. 

In order to survive, I need to supply teach at least 3 days a week and I have only worked that many times a week a few times this school year.  

What am I going to do? 

I am going to market like mad, that's what!!

 I am going to work my ass of writing so I can get killer content out there. 

I am going to write those books so I can generate an income from them.  

could get another job but I would have to work a hell of a lot more to make what I do in just 2 days of teaching a week and then would end up having to say no to work which would mean I would not get a long term gig or a permanent position in a field I enjoy and actually pays me to get inspiration for my writing. 

So I turn to my blog and spill my guts out on this page. 

I have been living in poverty my entire life. 

I realized over that last few years that fact. 

I also realized that I have allowed myself to live in poverty because I didn't believe I deserved better.  

 I was holding myself back from reaching my full potential and attaining the life that I so want to have. 

My personal vision of myself and my future has always been simple  . . . 

but I never really stopped to ask why I thought my life would always be a struggle; 

why I didn't see myself financially free; 

why I lived in a one room cabin when I saw myself old.  

I have been doing a lot of soul searching lately and listening to the great entrepreneurs talk about how they got where they are.  And every success story I hear about and read about began with belief: believing that they deserved to have financial freedom . . . that success in business was not code for ruthless and greedy. I have come to realize my own prejudices were holding me back. My belief that being financially free and comfortable could only be attained if you were selfish and greedy. 

Boy was I wrong!

See for yourself . . . How to Build YOUR Personal Brand . . . 

As I follow my path to my own success I surround myself with other like minded successful people, even great people.

 These "gurus" and leaders in their fields are just regular human beings who love, face challenges, and work hard. 

Through my involvement in the Empower Network and network marketing I have been exposed to some wonderful, warm, hilarious, and caring people. 

Read this . . . The power of community
The leaders in this industry that I have rallied around are there because they helped others and worked as a team so that everyone succeeded with them.  

I had always looked at sales and marketing as a solitary venture that was cut throat competitive because of what I learned from my mother's experiences in retail sales and real estate. 

I recoiled at the thought of sales and marketing jobs 

 . . . because I am not a selfish cut throat, aggressive person so I didn't think I was going to be good at it.  I have come to learn, thanks to the wonderful community here at the Empower Network, that no one succeeds alone.  

The most successful in any industry got there by working with other like minded and driven people who supported each other, picked them up when they were down, and celebrated each success along the way. 

Is is an honour and a privilege to be part of such an amazing community of positive, caring, powerful people here at the Empower Network. 

Each person here at the EN is changing the world of business and revolutionizing how marketing and business leadership is viewed.  

I am proof that the Empower Network is powerful.  

I now see that I have what it takes to be a successful entrepreneur with badass marketing skills because I have the compassion, drive, and positive energy required to be just like those leaders I so admire.  


You can get in on this revolution too!! 

Take a look at this and let's DO THIS :)

Yours in marketing for success
To read more of my stuff click here.

Thursday, 16 February 2012

Rethinking How We Do Business From Home

Success in a Home Business Demands A Perspective Shift That Places Emphasis on the Business Not the Home

   Andrew Cass said it best at last year's No Excuses Summit, when he said   

"Changes in language lead to big changes in behaviour."

Andrew Cass is a well-respected and seasoned Network and Internet marketer who has made 7-figures several times over. He is definitely worth listening to and not just heard. 

[caption id="" align="aligncenter" width="544" caption="click image to watch"][/caption] We all know there is a difference between hearing and listening, right? Listening requires all our faculties and demands that we internalize, synthesize and apply what we are hearing.    I want you to really listen to what Andrew has to say in the presentation above.   Andrew asked that we alter our language by first turning everything we say we will or want to do into active I statements. Rather than saying it would be nice if . . . or one day I want . . . , we need to be saying "I will . . . " "I will  . . ." statements are powerful and demand action and commitment that other statements just do not. The most powerful understanding that I will take away from this experience is an understanding that most of us who decide to start a business from home fail to realize.  

More than we are now our own boss, we are our own employee.

Working from home has some great advantages. We can go to work in our pjs, skip the shower, make up and personal grooming, and choose our own hours. We can snack and take breaks when the mood strikes and have the freedom to work around our responsibilities in the home. But we need to remember that we are still operating a business and we need to hold ourselves accountable for our productivity just as we were held accountable out in the physical world of work.    We should actually hold ourselves more accountable because as home business owners and operators . . .  

we are our only source of revenue producing activities. 

  Thinking of myself as my employee who needs to be accountable was the single most revolutionary perspective shift I have had to wrap my head around since I made the decision to work for myself.    Here are the Creeds that I internalized - and I hope you will to - during and after listening to him speak at last year's No Excuses Summit  

I will . . .

work within my "Productivity Strength Zones."

  Andrew introduced me to the phrase "productivity strength zones" but I already knew that he was referring to the importance, in terms of revenue producing and success, of doing what you enjoy and are good at.   

If you are great at direct sales either in person or on the telephone, focus your efforts on those revenue producing activities. 

  If you are someone who has a talent and skill with the written word, focus your revenue producing activities on blogging, copy writing, email writing and sending, info content writing, and so on. 

 In order to maximize your revenue production, you must focus your time and energy on using your natural strengths. 

I Will . . .

break from the time management myth.


We all have the same number of hours in the day. We cannot manage time we can only manage ourselves in time.

The difference between me and the most successful out there is how we use the time we have. 

Andrew broke down the hours we have in a week and demonstrated how

just focusing 2 extra hours a day on our highest revenue producing activities (those that will make us the most money) can elevate our productivity level to superior. 


And we still have 5 extra hours for free time or personal activities and 8 hours of sleep!


I will . . .

devote 2 hours to my highest revenue producing activities each day to go from average to superior. 


I will . . .

not check or respond to email, text or phone messages until my revenue producing activities are completed first.

    Seems like a no brainer, I realize, but think about it and answer honestly:  when you start your day, do you focus on your revenue producing activities first?   

I know that I start out with great intentions and then get sidetracked with searches, or go into email to get a link and end up spending an hour checking messages. 

It is tempting to do all of that social media surfing before and during your revenue producing activities when you are at home and no one is watching. You forget that you are accountable to your self and any one else who depends on your success. 
  This creed forces us to remember that we are our employee and must focus on business before pleasure . . . even when we are the only one looking.   

I will . . . 

track or record my revenue producing activities in a journal.


This too speaks to the fact that we are employees of our own business and need to behave as such. 

Get a day planner from the dollar store or wherever or make one on your computer outlook or on your phone. Whatever method you prefer but just make sure it is a method that you will use daily. Treat it like punching a time clock or recording your hours for a client. This is how you will be able to keep track of what revenue producing activities you utilized, evaluate them, and assess your value as an employee of your company.   

If at the end of the week, you would fire yourself, you need reevaluate and make adjustment to how you use your time. 

To best monitor your use of time in order to see where you can make adjustments, record every activity you engage in during your day and how long they took. Record this daily and at the end of each week, you can assess your value as an employee.        This leads me to my next creed. If I have managed my time well and did my revenue producing activities first each day . . .  

I will . . .

reward myself for hitting my benchmarks for the week. 

Rewarding yourself for a job well done at the end of each successful week will not only increase your productivity but make you happier and healthier. 

I will . . .

 have a regular fitness regimen. 

  It is easy as an individual running a business from home to fall into the sloth trap. We don't have to look presentable to the public and we are often sitting for hours on end alone staring at a computer screen.   
We are not managing our time well enough to schedule in exercise so we let it slide because we tell ourselves that we are focusing on the revenue producing activities. And there just isn't time. 


But Andrew showed us that we can increase our revenue producing activities by 2 hours each day and still have 5 hours to spare. So we have time we just don't make time. 

As the sole owner and employee of our business, we need to stay healthy and strong. Our survival depends upon it.

  Even just 30 minutes a day or two or three times a week will do wonders. For some fantastic High Intensity Interval Training that requires nothing more than your own body weight and dumbells, check this out.   

To watch a short video on HIIT, click link or image above.  


The best source for workouts that I have found is 


You will find mp3s that are designed to fit the interval workouts so you don't have to keep track of time.  There are many different workouts so you will never  get bored.   

HIIT is the best form of exercise because you will never plateau, your body is always being pushed to its maximum and you will continue to benefit from the metabolism boosting and muscle strengthening for up to 72 hours after!!

  I found this after hours of searching for something that fit my lifestyle and lack of budget. I wanted something that would force me to work to my max, not take hours to get the results, be challenging yet simple to execute, and not require a ton of space or equipment. This type of training can be adapted to whatever you already enjoy doing as you saw from the YouTube video.  Give it a shot. You won't be disappointed. I honestly felt my muscles twitching and working for 24 hours :)

I will . . .

have a clutter-free environment.

  I think that is self-explanatory. A cluttered space is a cluttered mind. 

I will . . .

batch my personal activities. 

  This goes back to managing your us of time. Schedule your personal errands and activities so that they happen in a dedicated time slot. If they break up your day they will make it hard to stay focused on your revenue producing activities. 
If you are like me, you need time to get into the right mindset and groove before you can actually engage in those productivity strengths that produce revenue for you and your business.
If you have personal errands like picking up the kids, doing landry, cooking meals, cleaning, housework, car care, hair cuts, and appointments scattered throughout your work day and work week, you will not be able to stay focused on those vital revenue producing activities. 
  Do as many of those personal activities as possible at the same time so that they eat up a couple hours and you are able to plan mentally and physically for them and your time back building your business.       Along with this . . .  

I will . . . 

schedule distractions.


I will . . .

create self-imposed deadlines.

  You are your employee so treat yourself like one. Giving yourself deadlines allows you to reward yourself for a job well done and gives you goals to focus on that will help motivate you.  

I will . . . 

 associate with winners.

 In order to be a winner you need to surround yourself with winners.
  Surrounding yourself with people who are successful does so many things for you.  First and foremost, it will inspire you and they will teach you things about what it takes to get to the top that you would never learn on your own.  Second, positive energy creates positive energy. In order to do positive things with your life and move in a positive direction you need to be positive and surround yourself with others who are positive and moving in a positive direction.  Being around positive people will help your business and help you personally grow into the successful person you know you can be.  

I will . . .

associate with winners.

  This last creed compliments the one before it.

If you want to be a winner you have to hang with the winners. Learn who they are, what they are doing and how they are doing it. 

Listen to Andrew Cass and other successful entrepreneurs, read their stories, find them online, this will improve your business exponentially because you will learn how to be like them personally and professionally just by being present. 
    In turn, others will come to associate you with the winners and your value will increase as a result. 


So I encourage. . .

 no . .  admonish. . .  you to watch Andrew Cass

speak at the No Excuses Summit,

do what he asks,

and apply it to your life and business. 

What have you got to lose?  
Those bad habits?
Sounds like a win win to me. 

To your success and mine, 
To learn how to make 100% commission click here